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SUMMARY:Paula Harper | Viral: Metaphor\, Narrative\, Music
DESCRIPTION:Abstract: Even prior to the COVID-19 pandemic\, “going viral” had nonetheless become commonplace—the epidemiological metaphor characterizing an increasingly-familiar trajectory of explosive circulation\, remix\, and reportage expanding from individual nodes of audiovisual content online. This presentation briefly historicizes and contextualizes the contagious concept\, before suggesting how “virality”—as aesthetic repertoire\, as popular narrative\, as social logic made concrescent in platform architectures—might also be understood as a form of musicality. I argue that participation in the production\, watching\, listening to\, circulating\, or sharing of “viral” digital internet objects has constituted a significant site of 21st-century musical practice. And across the 21st century\, digital platforms have adapted to facilitate this viral musicality\, using music’s positive capacities—aesthetic pleasure\, communal participation\, social connectivity—to enable corporate profit-making\, corral attention\, and incentivize acceptance of increasing technocapital enclosure of the internet and everyday life. Please RSVP here. This event is hosted by STeMs Speakers Series and co-sponsored by ESC.
URL:https://esc.umich.edu/event/paula-harper-viral-metaphor-narrative-music/
LOCATION:1014 Tisch Hall\, 435 S State St\, Ann Arbor
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